Transit Wireless has deployed a high speed, robust Wi-Fi experience along with an advertising platform that offers advertisers direct engagement to mobile devices that are increasingly more integrated into the lives of the nearly 6 million daily New York City subway riders.
Advantages of advertising on Wi-Fi in the subway
- Brand appreciation for sponsoring up to one hour of “FREE” Wi-Fi service
- Static and automated display banners
- Post-roll video advertisements
- App downloads
- Social media engagement
- Coupon redemption
- Riders required to engage with creative to logon to Free Wi-Fi
World class ad serving capabilities and flexibility
- Share of Voice campaigns
- Location-based ad delivery
- Ad rotation
- Timely reporting – offer option for third party reporting integration
- Complete impression integrity (no impression fraud)
DIRECT RIDER ENGAGEMENT
SPONSOR 1 HOUR FREE WI-FI
CONNECT YOUR BRAND TO RIDERS
STEP 1: LOG ON
In your Wi-Fi settings, select the network/SSID TRANSITWIRELESSWIFI. This step is only required once, then you will be automatically connected every time you enter a station.
STEP 2: CLICK TO CONNECT
Arrive at branded welcome page and click connect to authenticate to the network.
STEP 3: NOW CONNECTED
Arrive at branded clickable landing page. You are now connected to the internet and can browse websites, download apps, stream music, post on social media, and much more!
Million Daily Riders
Active Wi-Fi Stations
Million Monthly Sessions
TRANSIT WIRELESS WI-FI SNAPSHOT 2015